Social Media is now an essential part of the marketing mix but did you know that using social media goes beyond just marketing. The social media training course offered by Aimee Carmichael is bespoke to each and every client. In the past I have provided training and insights to SMEs looking to step in to using social media who were otherwise clueless. I have also assisted in training in-house corporate teams on using relevant social media platforms to meet corporate objectives.
I also provide social media training for PR agencies looking to improve their social media skills and can assist with helping them put together social media strategies for their clients. (Take a look at my clients to get an idea of the sectors I work in).
A training course is useful because it is far better to develop social media skills for yourself than have to continually pay out for expertise.
There is no set format for social media training, I usually book a pre-consultation which can be at your offices or via phone, skype or email where I can find out more about your business, the industry your operate within and how you want to use social media within the business.
Social media training courses are offered in London or Bournemouth, additional locations will be quoted for on request.
Items I have previously covered in a social media training course include:
- Social media platforms (Facebook, LinkedIn, Twitter etc)
- Search Engine Optimisation (SEO)
- Location social networks and business use (Foursquare, Facebook Places etc)
- Blogging strategy and blogger relations
- Content strategy
- Reputation management
- Social CRM
- Video marketing (YouTube, Vimeo)
- Slideshow marketing
- Image marketing using sharing tools like Flickr, Instagram,
- Using visual tools (Slideshare, Flickr)
- Email marketing
- Monitoring tools – I endorse Radian 6 for large organisations but also recommend free or pay as you go tools for smaller companies
- Setting social media objectives, tracking, measuring and delivering ROI
The humanisation of business is taking place, if you are not taking steps to become a social business then you could be left behind. Not ignore the power of social media.
For more information or to book a social media training session with Aimee Carmichael, please email aimee@easywriting.co.uk or visit the contact page.
